INSURANCE REGULATORY AND DEVELOPMENTAUTHORITY OF INDIA

HYDERABAD

Minutes of the 61^st meetingof the Procurement Committee held on 9^thApril, 2020 through emailcirculation

Sub: Insurance awarenesscampaign through DD National – Extension for 13 days

Inview of the current lock-down due to Covid-19, the agenda submitted byCommunication Wing was circulated to Members of the Procurement Committee throughmail and views/observations were also received through mail.

2.The details submitted by Communications Wing are as follows:

2.1With reference to the proposal earlier placed before the ProcurementCommittee  for electronic insurance awareness campaign duringtelecast of Ramayan" over DD National Network and "Mahabharata"in DD Bharati, it is informed that while the proposal was underconsideration, there was an upward revision in the rates by PrasarBharathiwhichwas also communicated to the Committee.  Thereafter, as recommended by theCommittee,  the proposal got approved and the TVCs are being telecast nowfor a period of 13 days starting from 5th April, 2020 evening till 18th April,2020 morning (26 episodes for 13 days) instead of 26 days.  

2.2Further, there is a news coverage given informing about coverage of COVID-19under health insurance in DD News and a scroll is also being playedcontinuously informing the public about the same.  

2.3It was informed that due to increasing viewership of the epic serials, there isa huge demand for the commercial time and a waiting list of entities seekingthe commercial time especially during the lock-down period.(Detailedcorrespondence received from PrasarBharati is attached)

2.4Looking into the increase in the number of the affected persons due to COVID-19pandemic and in the interest of the public, it is proposed to extend theCampaign for 13 more days, viz. 26 episodes (Health and Life Insurance will befocused during the lock- down period as advised earlier by the PublicityCommittee).  The budget remains the same that of the ongoing campaign asper details tabulated below:

3. The Committee noted the submissionsand since the agency is a Government Department, the telecast rates aredetermined and 15% discount is also offered to IRDAI and recommends to extendthe campaign at an estimated cost of Rs.74,58,750/- exclusive of GST for afurther period of 13 days, i.e. up to 30^th April, 2020.

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